What do a videoconferencing system, a streaming provider and a hand sanitiser manufacturer have in common? Zoom, PURELL® and Netflix have all significantly boosted their customers' confidence during the Coronavirus pandemic, a study shows.
Survey shows how much consumers rely on the PURELL brand
The branding agency MBLM (pronounced "emblem") recently published the results of its Brand Intimacy COVID study, in which it examined which brands managed to strengthen their emotional connections to customers. We could not be more delighted with the result. Right behind the video communications provider Zoom, we take second place in the ranking with our PURELL products. The third place goes to the streaming service Netflix.
With the outbreak of COVID-19, Zoom and Netflix became more important to consumers because many employees starting working from home and needed a good videoconferencing tool to stay in touch with their colleagues, not to mention socialise with their friends. And with the option to out removed, many people settled down in front of a blockbuster or box set or two.
Hand hygiene became an important issue
Meanwhile, PURELL's products increased our customers' feeling of security. With our hand hygiene gel they had a way to fight against the dangerous virus, and effectively minimise the risk of infection.
As fear of infection escalated in March, the importance of a good hand hygiene routine became an issue. In cases where soap and water were not readily available, hand sanitisers became a necessity and PURELL’s product range, which includes sanitising sprays and wipes, was a perfect fit.
Demand for hand sanitisers at record levels
The demand for PURELL hand sanitisers was so great that the products were temporarily sold out. Bottles in various sizes were hoarded by customers at home, and the demand exceeded anything that had ever been seen before. An impressive fifty-eight percent of users said they used PURELL every day. The certainty that PURELL was effective in maintaining health contributed to a noticeable increase in emotional loyalty to the brand, the survey showed.
We would like to take this opportunity to thank you for the trust you have given us and promise to continue to do everything we can to protect the health and well-being of our clients all around the world. This vision is the driving force behind our actions. This is why, during the peak phase of the pandemic, we reacted immediately to the massive increase in demand for hand sanitisers by expanding our production capacities and also launching new hygiene systems.
New hygiene systems to meet the increased demand
These can be installed quickly and easily in all professional environments and can be offered to employees in all situations in which water and soap are not available. In these challenging times, nothing is more important to us than ensuringthat access to high quality hand sanitisers is guaranteed at all times in critical areas.
Our products are effective against 99.9 percent of the most harmful germs and are enriched with moisturisers to help keep skin healthy. In addition, our gels are quickly absorbed, so that after use there is nothing left but a pleasant and clean feeling on the skin.
The health and safety of our customers is our highest priority
The health and safety of consumers has always been our top priority and always will be. We carry out stringent quality and efficacy tests and arrange for clinical studies to test our products.
We want to make the world a safer place with our products and by sharing important information and educational content with you. We have developed orientation aids with checklists and guidelines for the correct application and placement of our products. You may also wish to visit our blog, where we regularly publish articles about current trends and topics.
Stay healthy!
